On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference
Examples Discussed:
The Making of “Better Days”, A One Medical Song Collaboration
Want Better Help from Better Help
The Greatest from Apple
Headlines Shared:
TechCrunch - Seen at CES: Nuralogix uses AI and a selfie to measure your heart rate, BP, body mass, skin age, stress level and more
Fierce Healthcare - JPM23: Carbon Health nabs $100M, CVS Health partnership to pilot primary care in retail stores