In this week's newsflash, we're talking hologram technology (from Coachella to hospital rooms) and consumer perceptions of AI in healthcare. We start with the benefits and drawbacks of doctor holograms in hospitals, noting the potential for increased accessibility but also the limitations of physical interaction. Then we search for answers on how consumers perceive AI when it comes to their health. In a Deloitte Consumer Health Study, it was revealed that while consumers are optimistic about the potential of AI in healthcare, adoption remains flat and trust has decreased. Find out what marketers can do to help shape trust for consumers by listening now.
Texas hospital is reportedly 1st in US to use holograms for doctor-patient visits
Deloitte Insights: Building and maintaining health consumers' trust in generative AI