This week, we dig into some hot headlines in healthcare and marketing: As TikTok's parent company, ByteDance, faces a potential US ban, what should healthcare marketers consider? Projections from the American Heart Association indicate that the cost of cardiovascular disease in the US is expected to triple by 2050, with implications running high at both the top and bottom of the acuity funnel. Additionally, with the rapidly evolving landscape of AI in marketing, new data from Salesforce highlights that now is the time for healthcare organizations to start planning and exploring the use of AI in their marketing initiatives.
Articles to check out:
TikTok ban set for September arguments
https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/
Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050
https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050