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SXSW 2023 Themes & Takeaways: The future is here.

Episode Summary

The Revive crew just landed from SXSW 2023. Join us as we recap our sneak peek into the future. From Generative AI and ChatGPT to a brave new world for physicians, we’re both excited—and terrified—for the future of healthcare marketing.

Episode Notes

Six key themes from SXSW:

1. The pace of innovation is accelerating
2. Storytelling matters more now, than ever
3. Patients are still profiles, not people—and that must change
4. Physicians are experiencing a dethroning
5. Be fearless. Be bold.
6. Generative AI is here to stay.